{"id":12710,"date":"2013-06-25T03:01:07","date_gmt":"2013-06-25T10:01:07","guid":{"rendered":"http:\/\/www.seecalifornia.com\/traveltips\/?p=12710"},"modified":"2013-06-25T03:01:07","modified_gmt":"2013-06-25T10:01:07","slug":"4th-of-july-consumer-trends","status":"publish","type":"post","link":"http:\/\/www.seecalifornia.com\/traveltips\/4th-of-july-consumer-trends\/","title":{"rendered":"4th of July Consumer Trends"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.seecalifornia.com\/images\/4thcos.jpg\" width=\"922\" height=\"456\" \/><\/p>\n<p>What do Californians do on the 4th of July? Independence Day has taken on a different meaning from the<a href=\"http:\/\/www.seecalifornia.com\/traveltips\/independence-day-and-4th-of-july-whats-it-all-about\/\"> early days in which the holiday was founded<\/a>. When a research company asked the nation and California about their celebrations, here is what was discovered&#8230;the family car is packed with beach gear, the grills are hot and consumers are eager to get this summer started.<\/p>\n<ul>\n<li>62% of adults over 18 years old will celebrate the holiday the traditional way by attending or hosting a <a href=\"http:\/\/www.seecalifornia.com\/dining\/santa-maria-tritip-bbq.html\">cookout\/BBQ<\/a> or picnic.<\/li>\n<li>60.8% own an American flag.<\/li>\n<li>\u00a042.4% will watch fireworks or attend a community celebration.<\/li>\n<li>41.9% own patriotic apparel such as a t-shirt or hat.<\/li>\n<li>27.3% of consumers own patriotic decorations.<\/li>\n<li>16.2% of consumers will head to stores to buy new patriotic merchandise.<\/li>\n<li>12.2% will attend a parade.<\/li>\n<li>11.5% \u00a0will travel or take a vacation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What do Californians do on the 4th of July? Independence Day has taken on a different meaning from the early days in which the holiday was founded. When a research company asked the nation and California about their celebrations, here is what was discovered&#8230;the family car is packed with beach gear, the grills are hot [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"_links":{"self":[{"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/posts\/12710"}],"collection":[{"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/comments?post=12710"}],"version-history":[{"count":0,"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/posts\/12710\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/media?parent=12710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/categories?post=12710"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.seecalifornia.com\/traveltips\/wp-json\/wp\/v2\/tags?post=12710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}