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Hometown Heroes Banner Program in California

Published on: April 11, 2012

Visiting downtown Vallejo for the first time, I was struck by the banners that showed proud faces of local heroes. Firefighters, police officers, and city workers were showcased for their service to their community with their pictures imprinted on vertical banners hung on light poles along the main street. It seemed like a nice way to bring some friendliness to the place.

The newest spin on the Hometown Heroes concept is the Home Town Military Heroes program that’s taken some cities by storm in California. The banners focus on local residents serving in the U.S. military. Shown in uniform usually with names listed next to photos on these banners,  the service men and women are often honored through sponsorship by family members, civic organizations or in rare cases, the city pays for the banners and provides service time to hang them.

Cities that have adopted the program include: La Crescenta, San Bernardino, Huntington Beach, Burbank, Arcadia, Long Beach, Highland,Redlands, Norwalk, Torrance, Yucaipa and Moorpark.  Here’s how one city put a program together.

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