Honesty Test – Oakland is Most Honest, Venice Beach Not
Honesty was tested in Honest Tea’s National Social Experiment, which ranked the honesty of cities recently. From August 8 to August 19, 2012, Honest Tea set up more than 50 unmanned pop-up kiosks in over 30 cities across the country, with each location stocked full of Honest Tea and Honest Ade. Signage at the stands offered bottled beverages for $1 each with payment based on the honor system, going into a clear box on-site. The outcomes were recorded using a customized digital tracking application by undercover observers nearby. Data collected for the National Honesty Index included geographic locations such as business districts, ball parks and beaches; observable characteristics like gender and hair color were tabulated.
Among the findings:
- California has the most honest (Oakland) and dishonest (Venice) people
- 93% of participants in America were honest
- Oakland and Salt Lake City were both 100% honest
- Women are 95% honest while men are 91% honest
- Redheads are more honest than blondes and brunettes
California City Honesty Index- Percent of Beverage Takers Who Gave $1 Per Drink
- Oakland 100%
- San Francisco 97%
- Palo Alto 93% (people wearing suits were 100% honest)
- Anaheim 90%
- Hollywood 88%
- San Diego 87%
- Los Angeles 79%
- Venice Beach 76% – 2nd least honest location in U.S., just under Atlantic Terminal in Brooklyn
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