Honesty was tested in Honest Tea’s National Social Experiment, which ranked the honesty of cities recently. From August 8 to August 19, 2012, Honest Tea set up more than 50 unmanned pop-up kiosks in over 30 cities across the country, with each location stocked full of Honest Tea and Honest Ade. Signage at the stands offered bottled beverages for $1 each with payment based on the honor system, going into a clear box on-site. The outcomes were recorded using a customized digital tracking application by undercover observers nearby. Data collected for the National Honesty Index included geographic locations such as business districts, ball parks and beaches; observable characteristics like gender and hair color were tabulated.
Among the findings:
California City Honesty Index- Percent of Beverage Takers Who Gave $1 Per Drink
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