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California Snoopy License Plate to Help Museums in State

Published on: June 03, 2013

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SANTA ROSA, CALIF. PHOTOS left to right: Snoopy & Charlie Brown statue in the plaza in Downtown Santa Rosa; docent at Charles M. Schulz Museum discusses mural made of cartoon strips with student; Jean Schulz with Snoopy statue in the Schulz Museum’s adjoining ice rink, Snoopy’s Home Ice (Redwood Empire Ice Rink).

The lovable, famous dog, Snoopy, created by Charles Schulz, premiered in a comic strip on October 4, 1950. “Snoopy” was named for Schulz’s late mother Dena Schulz, who had commented that if their family ever acquire a third dog, it would be called Snoopy, a term of affection (Snuppa) in Norwegian. You can see Snoopy throughout California at the museum in parades and at Camp Snoopy at Knott’s Berry Farm in Buena Park.

Now, however, you may be seeing Snoopy more. Jean Schulz (widow of Peanuts cartoonist Charles Schulz,) and founder the Charles M. Schulz Museum and Research Center in Santa Rosa, the Charles M. Schulz Creative Associates and Peanuts Worldwide, the licensing agent for PEANUTS, have generously given royalty-free rights to the California Association of Museums (CAM) to establish a special license plate featuring Snoopy. Proceeds from sales of the Snoopy license plates will establish a sustainable grant program to support California’s museums. Each special license plate features a reproduction of an original Snoopy drawing by Charles Schulz. See snoopyplate.com

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