California Travel Tips
Shoptimism — Purchasing What You Weren’t Going to Buy
Published on: January 21, 2017
By C. MacDonald
It’s funny what you remember. I went into a store with no intention of purchasing anything. There were these big, comfortable-looking shoes, which looked like they were off Mickey Mouse at Disneyland. I felt they at least deserved trying on, even though there was no way I was going to buy them. Read more…>
With stores closing — The Limited, plus some Macy’s, KMart, Sears, JC Penney and CVS — retailers need “shoptimism” and they should prepare for Generation Z, the first digitally native group to grow up not knowing a world before cellular phones, smartphones and other digital devices.
Study by National Retail Federation and IBM
- Born after the mid-1990’s till early 2000s, Generation Z shops: 98% shop in bricks-and-mortar stores — 67% of most of the time, while another 31% sometimes.
- By 2020 Gen Z will number 2.6 billion shoppers.
- Retailers must create interactive engagement around their brands to serve the “always on,” mobile-focused Gen Z shopper.
- Gen Z expects intuitive, relevant and engaging shopping. Their last great experience is their new expectation.
- Innovation is not linear or a one-time project.
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