SeeCalifornia.com

With tourism on the rebound providing more jobs than other sectors, California’s tourism arm, VisitCalifornia, is focused on capturing as much of the pie as they can attract to the Golden State. The Chinese, Brits and Australians are just a few of the market segments  that the agency courts regularly and with good reason. Australians choose the U.S. as their preferred destination and California tops their lists of must-see destinations in North America. During the past decade California has been the place to be for approx. half of Aussie travelers, making it our state’s 4th largest international travel segment. Why should Caroline Beteta, President and CEO at California Travel and Tourism Commission, care? Revenue, tourism fees, hotel bookings, car rentals & jobs are a few reasons:

1. Australians are here on pleasure trips which means spending time and money to see the sights
2. Theme parks are one of the Aussie favorites and California has over 10 popular parks
3. Australian tourists love L.A. and they love to spend money shopping Rodeo, seeing Hollywood, and experiencing the city
4. Australia is a growing market for California tourism and that’s a trend you can’t ignore if you are in charge of tourism

The next time you see Australian tourists, be especially kind and give them your insights into special restaurants, attractions and destinations. You’ll be helping spread the good word about our friendly state!