Halloween Spending in the USA

Social media influencing near-record Halloween spending. Spending hasn’t changed much over the past few years, but there is a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbors and even celebrities on social media.

2019

172 million people plan to celebrate Halloween - 68%
$86.27 spent by shopper in 2019
$8.8 billion in total spending
$3.2 billion on costumes (purchased by 67% of Halloween shoppers)
$2.6 billion on candy (69% plan to hand out candy)
49% decorate their home or yard
47% will dress in costume
44% will carve a pumpkin
32% will throw or attend a party
29% will take their children trick-or-treating
22% will visit a haunted house
17% will dress their pets in costume
$2.7 billion on decorations (72%)
$390 million on greeting cards (34%)
35% of consumers surveyed search online
28% browse in stores 
20% get ideas from friends and family 
18% use Pinterest for ideas (25%  women | 12%  men)
14% cite YouTube (19% of men and 10%  women) plus Instagram  42% of shoppers will go to a discount store
36% to a specialty Halloween or costume store
25% will shop online
25% will go to a grocery store
23% will visit a department store

2018

$86.79 spent in
$9 billion

2017

$9.1 billion sets record spending. A total of of those surveyed  down from 175 million last year.

Top Costumes 2019

Children
The survey found 3.1 million children plan to dress up as their favorite princess, 2.4 million as their favorite superhero, 2 million as Spider-Man,1.5 million as an Avengers character other than Spider-Man and 1.4 million as Batman.

Princess  7.9%
Superhero  6%
Spider-Man  5.2%
Avengers character (excluding Spider-Man)  3.9%
Batman  3.5%
Witch  3.3%
Ghost  2.8%
Vampire  2.2%
Frozen (Elsa, Anna)  2.2%
Pirate  2.1%

Adults
The survey found 5 million adults plan to dress like a witch, 2 million as a vampire, 1.8 million as a superhero, 1.5 million as a pirate and 1.4 million as a zombie.

Witch  8.9%
Vampire  3.6%
Superhero  3.1%
Pirate  2.7%
Zombie  2.5%
Ghost  2%
Avengers character (excluding Spider-Man)  2%
Princess  1.9%
Cat  1.8%
Spider-Man  1.7%
 

Pets
The survey found that 29 million people plan to dress their pets in costume for Halloween.

Pumpkin  9.3%
Hot dog  7.2%
Superhero  7.2%
Bumble Bee  3.9%
Cat  3.2%
Witch  2.5%
Lion  2.2%
Dog  2.1%
Devil  2%
Shark  1.7%