California Tourism

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Destination Beer Capital,  San Diego Releases Official Beer

72 and Hoppy: Mosaic, El Dorado and Ekuanot hops lend bright citrus notes to the light and drinkable 4.2% ABV. The special release is served as draft, available in

The San Diego Tourism Authority (SDTA) teamed up with Bay City Brewing Co. to create  72 and Hoppy,  a session IPA that reflects the hoppy beer culture and laid-back, easygoing spirit of the region. The craft beer capital of America was confirmed as the epi-center  with a report showing San Diego has more craft breweries than any U.S. Region

  • 140+ breweries in San Diego - Cushman & Wakefield
  • Bay City Brewing Co. claims a first with an official destination beer
  • Licensing partnership with "Happiness is Calling" destination marketing campaign, Coastal Brand Management matched the SDTA with Bay City Brewing Co. for the special collaboration brew.
  • San Diego is the craft beer capital of America.
  • Joint membership program with small, regional brewers to reach national and international visitors.
  • 72 and Hoppy on tap at Bay City Brewing Co.'s tasting room, as well as a number of San Diego bars, restaurants, attractions and hotels, including Bub's @ the Ballpark, Firefly Eatery and Bar at The Dana on Mission Bay, Omni San Diego Hotel, Stone Brewing World Bistro & Gardens – Escondido, Woodstock's Pizza, Pendry Hotel, Sheraton San Diego Hotel & Marina, the Nolen, Bayside Landing, Riverwalk Golf Club, Westin Gaslamp Quarter Hotel, Hilton La Jolla Torrey Pines, Wonderland Ocean Pub and Sycuan Casino.


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