California Travel Tips
California Craft Beer Big February Celebrations
Published on: January 28, 2018
As I sit here posting a story about beer, I sure could use a cold one. It’s expected to hit 87 degrees in L.A. and those dry Santa Ana winds are making us thirsty (it’s not even February yet!)
Not to worry… with Super Bowl heralding the new month, beer is practically free-flowing, say marketers who claim that Americans consume 325 million gallons of beer on game day. That would amount to one gallon per every man, woman and child in the United States, a ridiculous claim, says University of Denver professor Philip Beaver.
More Super Bowl Claims
- 188.5 million people watch the New England Patriots take on the Philadelphia Eagles
- Total spending is up 8.5% from $14.1 billion in 2017
- Food consumption on Super Bowl Sunday is 2nd only to Thanksgiving day
- 82% watching the game will buy food & beverages
- Super Bowl ads are seen as entertainment. In 2017 the most viewed and shared ad was Budweiser’s BornTheHardWay.
- Beer drinking may be down slightly as millennials choose wine and cocktails with their beer.
California February Beer Festivals
- Super Bowl Sunday Feb.4, 2018 celebrated in homes, restaurants and bars throughout California.
- San Francisco Beer Week Feb.9-18, 2018 takes over the entire Bay Area with festivals and events from Napa to the East Bay and Monterey Bay.
- Santa Clara’s Bacon and Beer Classic Feb.24
- San Diego Winter Brew Fest Feb.24
- Berkeley Sour Sunday Beer Festival Feb.11
- San Leandro Imperial IPA Festival Feb.3
- Oakland 20×20 Beerfest Feb.15
- Corona Fire and Ice Chili Cook-off and Craft Beer Festival Feb.24
- Oceanside Brewbies Beer Festival Feb.10
- Berkeley’s Celebrator Beer News Anniversary Party Feb.17
- San Luis Obispo SLO Craft Beer Fest Feb.23-24
- Beer Walks in San Jose Feb.10 and Campbell Feb.14
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