
As I sit here posting a story about beer, I sure could use a cold one. It’s expected to hit 87 degrees in L.A. and those dry Santa Ana winds are making us thirsty (it’s not even February yet!)
Not to worry… with Super Bowl heralding the new month, beer is practically free-flowing, say marketers who claim that Americans consume 325 million gallons of beer on game day. That would amount to one gallon per every man, woman and child in the United States, a ridiculous claim, says University of Denver professor Philip Beaver.