SeeCalifornia.com

Although some specialty clothing retailers such as Hollister and Quiksilver have seen recent declines in sales in teen branded clothing products, the overall picture is rosy this holiday. The month of November 2014 saw a 0.6% increase in sales over last year and the National Retail Federation predicts that when Christmas sales close out, there will be more than a 4% increase in sales over last year. In November all retail categories witnessed a monthly increase in sales, including clothing and clothing accessories stores, electronics and appliance stores and nonstore retailers. Opening the stores for shopping on Thanksgiving Day likely contributed to the uptick. Will Super Saturday, the last Saturday before Christmas which falls on December 20, 2014, offer all the great values seen in Black Friday? The answer is that it’s unlikely you’ll find the incredible deep discounts on electronics and other items that were available in November. What you’re more likely to see is discounts on gifts for the kids and pushes with specific discounts that help shed inventory. While stores aren’t likely to have large selections of TVs — among the hottest-selling items over Black Friday weekend — shoppers will find deals on winter apparel that retailers want to get rid of to make way for 2015 spring lines, says ShopperTrak.

November 2014 Sales

Building material and garden equipment and supplies dealers:
+1.4% month-to-month
+4.7% year-over-year
Clothing and clothing accessories stores:
+1.2% month-to-month
+2.5% year-over-year
Electronics and appliance stores:
+0.9% month-to-month
+6.1% year-over-year
Furniture and home furnishing stores:
+0.5% month-to-month
-0.4% year-over-year
General merchandise stores:
+0.5% month-to-month
+2.3% year-over-year
Health and personal care stores:
+0.8% month-to-month
+4.6% year-over-year
Online and other nonstore retailers:
+1.0% month-to-month
+6.3% year-over-year
Sporting goods, hobby, book & music stores:
+0.3% month-to-month
+1.3% year-over-year