Where's the Valentines Romance? Valentine's Day (Feb. 14, 2024) falls on Wednesday. 

Whether it's a weekend getaway or a night out on the town, consumers are looking for quality rather than quantity this Valentine's Day. The biggest spenders age 25-34 years typically spend double the national average, and the second biggest spenders age 18-24 aren't far behind. Although the Western U.S. celebrates Valentine's Day less than other regions over half the local population plans on honoring the holiday in a financial way.

Comparing 2014 to 2024 - a 10 year difference!
Source: National Retail Federation

The average buyer plans to spend around $185. Ten years ago the amount was $85!

 Here are the most purchased items:

2024 vs. 2014                               

2. Greeting cards 57%  | 1. in 2014
1. Candy 40% | 2. in 2014
3. Flowers 39% | 3. in 2014
4. Evening out 32% | 4. in 2014
5. Jewelry 22% | 5. in 2014
6. Clothing 21% | 6. in 2014

Where's your money being spent?

1. The spouse or significant other 83%
2. Other (NOT the spouse) gets 65%
3. Family 46%
4. Friends 25%
5. Pets 23%
6. Children's Classmates/ Teachers 21%
7. Co-workers 11%

Information is not guaranteed. It is your responsibility to confirm