In 2020 consumers say they will spend an average of...

$30.19 on family members other than spouses
$14.69 on friends
$14.45 on children’s classmates and teachers
$12.96 on co-workers
$12.21 on pets (27 % of spenders will spend $1.7 billion on pets)
$10.60 on others

Ages 18-24 spend an average $109.31
Ages 25-34 spend $307.51
Ages 35-44 spend $358.78

Men plan to spend $291.15
Women plan to spend $106.22

Shoppers plan to spend

1. Candy: $2.4 billion on candy (given by 52%)
2. Greeting Cards: $1.3 billion on greeting cards (43%)
3. Flowers: $2.3 billion on flowers (37%)
4. Evening Out: $4.3 billion on an evening out (34%)
5. Jewelry: $5.8 billion on jewelry (21%)
6. Clothing: $2.9 billion on clothing (20%)
7. Gift Cards: $2 billion on gift cards (19%)

Gifts of experience such as tickets to an event or a trip to a spa are wanted by 41% and planned by 28%.

Department stores visited by 36%
Discount stores 32%
Online shopping 32%
Specialty stores 19%
Florists 17%
Local small business 15%
Clothing stores 11%
Jewelry shops 11%

Past info

The average buyer plans to spend around $85. Here are the most purchased items:

1. Greeting cards
2. Candy
3. Flowers
4. Evening out
5. Jewelry
6. Clothing

Where's your money being spent?

1. The spouse or significant other 83%
2. Other (NOT the spouse) gets 65%
3. Family 46%
4. Friends 25%
5. Pets 23%
6. Children's Classmates/ Teachers 21%
7. Co-workers 11%