Oxnard Convention & Visitors Bureau

(OCVB)

The function of the Oxnard Convention & Visitors Bureau (OCVB) is to promote leisure and business travel to effectively impact the City's transient occupancy tax (TOT) and sales tax revenue into the general fund.

Activities

• Brand Project - Increases Oxnard's visibility as a destination and boosts economic impact by attracting new business to the City

• Strategic Plan - Outlines future goals, objectives, and courses of action for the organization • Economic Tourism Impact Study - Provides visitor market data and measures the economic and fiscal contributions of Oxnard's tourism industry, which is useful for effective marketing, operations and development planning

• California Welcome Center - Increases statewide exposure for Oxnard due to inclusion in the California Visitors Guide, the state website at  visitcalifornia.com, network of 19 designated state centers, and international visibility through the state's new tourism offices in 15 countries

• Oxnard City Tours - Promote tours to highlight Oxnard's growing industries and destinations

• Online Marketing - Launched new website for mobile devices and a new program on TripAdvisor

• Proposed annual budget in recent years: $712, 360