Watsonville, California-based Martinelli's, makers of apple beverages,
is a holiday favorite beverage for non-alcohol events. The company also
participates in the annual City of Watsonville Holiday Factory
Sale held in early December. Location: 55 Brennan
Street, Watsonville, CA (watsonvillefactorysale.com). Admission is
My family doesn't dislike wine--we simply prefer Martinelli's Sparkling Cider as a dinner beverage to go with our meals. It is one of those wholesome drinks that refreshes, and doesn't have the negative effects of alcoholic beverages. We can still hop in our car and take a drive afterward, not worrying about blood alcohol levels!
Martinelli's has been based in Watsonville since 1868, and is operated today by the 4th generation of the Martinelli family. It employs around 180 people in Watsonville in Santa Cruz County, and produces a variety of apple-based beverages, including the sparkling cider, an apple cocktail that comes in a wine-shaped bottle. Though the company does not specify its sources for apples, it says the apples are organically grown by local U.S. growers suppling tree-ripened, hand-picked apples, including the old-fashioned tart-sweet Newtown Pippin.
Martinelli's Sparkling Cider used to be on sale around the holidays at great prices around $1.29 per bottle but the cheapest we can find it on a regular basis is at Costco, sold in a 4-pack which is usually under $2/bottle. You can also shop around for sales in drug stores and grocers, though you'll seldom find it any cheaper.