Squaw Valley
Alpine Meadows Make It Happen pairs top-tier accommodations and slopes
with a fun and laid-back California flavor.
Visit SLO CAL Too Beautiful to Rush captured the diversity of its
communities while communicating a potent singular message to visitors:
Life is best when we slow down to spend quality time together doing the
things we love.
Visit Laguna Beach California Original Since 1927 deploys naturalistic
colors alongside nostalgic type and imagery to celebrate the city's long
history, old-school attractions and seven miles of classic California
coastline.
Best Overall Brand Identity ($8 Million and Up)
San Francisco Travel Association brand refresh new logo, designed around
the unmistakable Golden Gate Bridge and featuring upward-slanting type
that evokes a look to the future.
Greater Palm Springs Convention & Visitors Bureau Find Your Chill
increases awareness of the region as a top-choice travel destination,
including during the hot summer season.
San Diego Tourism Authority Something to Smile About broadened its image
to include its eclectic urban neighborhoods, which have come into their
own over the past decade.
Best Digital Campaign
North Lake Tahoe Visitor Bureaus It's Human Nature shows that North Lake
Tahoe is not a single, unchanging place, but a new adventure in every
season.
Visit Napa Valley Signature Blend/Crush That Meeting called on
businesses to book or #CrushThatMeeting by showing the region as
inspiring creativity and innovation.
San Francisco Travel Association Enjoy the Freedom to Create in San
Francisco captures the city's culture of experimentation and speaks to
the city's storied history of artistic risk-taking.
Best Social Media Campaign
Los Angeles Zoo K-Pop Mania Comes to the Los Angeles Zoo! with baby pudu
deer.
Greater Palm Springs Convention & Visitors Bureau Summer Chill 2019
targets younger generations interested in wellness, arts and culture.
Mono County Tourism staff drove millions to social media and their
official website with a viral video strategy to share GoPro, drone and
other footage.
Best Influencer Campaign
Visit Napa Valley Serena & Lily Wine & Design highlights Napa Valley as
a luxury-niche audience.
San Francisco Travel Association Golden Week appealed to Chinese
travelers during the biggest Chinese national holiday.
Los Angeles Tourism & Convention Board Discover Sonam and Anand's LA
partnered with Indian mega-influencer and actress to gain mindshare with
the emerging Indian market.
Best Content Marketing Initiative
Explore Murrieta by the Abbi Agency shows off Murrieta as a hub for
outdoor and culinary adventure, conveniently situated within Southern
California wine country.
Boreal Mountain California Pop-Up Parks appealed to younger generations'
fear of missing out by inviting influencers to pop-up snowboard and ski
parks.
North Lake Tahoe Visitor Bureaus Treasures of Tahoe unveils specific,
sometimes underrepresented activities throughout the year.
San Francisco Travel Association Why San Francisco Is So Delicious
spread the word that the city is a culinary mecca.
Best Cooperative Marketing
San Diego Tourism Authority & San Francisco Travel Association Best of
California marketing trips gained awareness with the Chinese market.
Mono County Tourism, Mammoth Lakes Tourism, Explore Inyo County, Bishop
Area Chamber of Commerce & Visitors Bureau Eastern Sierra Fall Colors
partnership capitalized on the area's lengthy fall colors season.
Visit Santa Barbara CHROMA: A Santa Barbara County Pop-Up Shop produced
an Instagrammable pop-up shop to appear in a Los Angeles mall.
Best Public Relations Campaign - Destination
City of SLO Tourism Business Improvement District Money for a Rainy Day
winter season $100 cash incentive.
Humboldt County Visitors Bureau Bigfoot capitalized on a popular local
myth placing Bigfoot face in the popular Faceswap app and a spot in the
Travel Channel's Legendary Locations show.
Los Angeles Tourism & Convention Board City of Angels Experience
encouraged overnight visitation with a pop-up to Shanghai that gave a
virtual experience of the city.
Best Public Relations Campaign - Business
Alisal Guest Ranch & Resort Turner House hired designer Nathan Turner to
create a luxury suite for the ranch.
Balboa Bay Resort Lilly Pulitzer partnership promoted their waterfront
location and new pool bar in key U.S. markets using staff donned in
Lilly Pulitzer clothes, mixing Pulitzer-themed cocktails, and giving
exclusive Pulitzer gifts to guests who booked a themed cabana.
San Francisco International Airport Year of the Pig featured famed
therapy pig LiLou.
Terranea Resort Tenth Anniversary provided a bucket list off must-do
activities on the resort and participation in conservation events
related to the Palos Verdes coastline.