August in California is the hottest, touristy month to celebrate summer, and that means it is festival weather. Art shows, food festivals, fishing and blues music are some of the types of festival events that attract large crowds seeking to connect with friends, enjoy a new experience and tastes, or explore a region and its natural resources. County fairs are in full swing during the month of August, but they don't compete with festivals planned annually. If anything, they simply add to the options and help get people motivated to dance, swing, taste and compete, and even win!